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For businesses in New York

A stronger website for
New York.

Plan a redesign around useful pages, working inquiry paths and staged review. Keep the migration decisions visible before changing the live site.

Detroit-based design and engineering. Remote collaboration around your team.

A useful first decision

What can we change while preserving useful pages, inquiries and day-to-day operation?

We work with businesses in New York City and the wider New York–Newark–Jersey City market from our Detroit base. Start with the task, the people who need the result and the systems already involved. The project can focus on one capability or combine them where the work calls for it.

Your first review should make the next investment easier to judge. A focused scope can include:

  • A page and URL inventory with proposed redirect decisions
  • A staged design and content review
  • An inquiry-path acceptance checklist

Three connected capabilities

A clear offer.
A working system.

Choose the work that solves the problem. Each service has its own scope, evidence and way to review the result.

01

Websites and search

Websites and search

Inventory useful pages, URLs and inquiry paths before redesign. Record which pages stay, need rewriting or move to a replacement destination. Your content owner approves the customer-facing meaning alongside the redirect decisions and technical changes, giving the project a practical migration plan.

Owned websiteExplore Butler Agency’s service-to-inquiry journey and technical search setup. The walkthrough shows the site you are using and the decisions behind it.

02

Custom software

Custom software

If the website needs a customer portal or internal application, define its users, permissions and connections separately from the public pages. Name the first action a customer should complete and the information staff need afterward, then use that task to review the working version.

Working software demonstrationInspect a rules-based source lookup with an exact excerpt, a missing-source stop and an out-of-scope refusal. These fixed examples make the application’s decisions visible.

03

AI and workflow automation

AI and workflow automation

Map how an inquiry reaches the person who follows up. Use ordinary rules for routing and reminders, with human review for any AI information task. Include incomplete inquiries, incorrect assignments and unavailable tools in the review so the team has an agreed exception path.

Design reference · owned demonstrationThe same deterministic lookup illustrates source handling and human review. A language-model implementation needs its own task-specific evaluation; the demonstration supplies a concrete pattern to discuss.

Collaboration and handover

Review real work.
Know what you own.

We agree a practical review schedule, the working version you will inspect and who on your team approves each decision. Your team supplies authorized access, business rules and content; we bring the design and engineering needed for the agreed result.

The proposal brings deliverables, investment, dependencies, ownership and support together. For a website, review the pages, mobile journey and inquiry connections. For software or automation, check permissions, expected results and failure handling with representative examples before choosing the next step.

Questions before we talk

Can we review a redesign while the current site stays in use?

We can plan the replacement in a separate review environment, agree the content and URL changes, and define the checks and release responsibilities before launch.

Can you improve our existing website or software?

Yes. We start by inspecting what you have, the problem you want to solve and the parts worth keeping. The recommendation can be a repair, a focused integration or a rebuild, with the work and review steps agreed before implementation.

How would we work together remotely?

Butler Agency is based in Detroit. We agree meeting times, review points and the people who can approve the work around your team. Shared working versions and written decisions give your reviewers a concrete way to check progress. Any on-site work would need its own agreement.

Who maintains the system after launch?

The proposal sets out ownership, licensed components, access, documentation and the handover. We can discuss ongoing maintenance or a handover to your team. Hosting, third-party services and support responsibilities are agreed as part of that arrangement.

Your business in New York

What would make the next project worthwhile?

Tell us about the website, application or workflow you want to improve. Bring the goal and the constraints; we can work through the technical choices together.