Websites and search
Websites that support the sale
A redesign should help a prospective customer understand the offer and take the next step. Map the useful pages, questions and inquiry destinations before design begins. Keep a record of existing URLs and migration decisions, review the content in a private preview and check the complete route from a service page to the person responsible for responding. Define ongoing search work separately, with priorities tied to the questions your buyers actually ask.
Owned websiteExplore Butler Agency’s service-to-inquiry journey and technical search setup. The walkthrough shows the site you are using and the decisions behind it.

